This is our story of an successful implementation

Arena centar

Largest shopping mall in Zagreb – Arena Centar gets digitally signed by Real.

Quick facts:

  • Retail digital signage
  • Double side totem design
  • Vertical displays
  • 19 totems/38 screens – totems designed and manufactured by Real
  • 6 screens placed in the food-court
  • Provides product and service messaging for the shopping mall's tenants
  • Provides branding content for shopping mall and tenants
  • Centrally managed with RDS software

Arena Centar spreads on 175.000 m2, located on the south west entrance to Zagreb. With 10 large shops and with more than 200 middle and small shops it is shopping heaven. It is the most modern commercial/entertaining center in the region. The rich offer of new brands, lots of entertainment including Cinestar multiplex, luxury Gold Class theatre, and for the first time in the region – IMAX theatre.

Cooperation with the TriGranit (Arena's owner) started while the shopping mall was still in the building process. All things considered, Real team decided to take the totem design. The Real Digital Signage players and the professional LG full HD screens were placed in the specially designed branded double sided totems.

Real's experts were involved in the whole process: design, creation and installation of totems. The whole project was done in less than 2 months.

These totems are now a part of the Arena Centar's visual identity.